The New Norm.

Normo Profim

Normo is our new chair for work and meetings.

It is also Profim's new norm in the furniture development and production. Versatile and robust, it was designed in accordance with the principles of circular economy.

The collection was created, in the spirit of responsible design, by Maja Ganszyniec.

New collection of chairs Profim - Normo


Normo was designed with work and meeting spaces in mind. With its simple and friendly silhouette, it fits in with the informal interiors of contemporary offices and school campuses.
Depending on the configuration, the chairs will work well in conference rooms, at desks and shared tables in co-working spaces, but also in reading rooms, dormitories, or studios.
Normo configuration
Normo animation


Normo is the most sustainable upholstered chair on the market. It has been designed in accordance with the principles of circular economy. The chair is made in 50% from recycled materials. At the end of its life cycle, it can be taken apart and recycled up to 94%. The few parts and innovative construction allow easy disassembly and sorting of materials.
Normo production generates only 28 kg of CO2. It means we have cut the emission in half compared to the traditional production standards. How is this possible?

1. We use waste instead of virgin materials. The entire seat and backrest construction is made from recycled plastic. We replaced plywood with recycled polypropylene post-industrial waste.

Profim Normo circularity
Profim Normo circularity

2. We produce locally to reduce greenhouse gas emissions. We do not import components from other countries or continents and do not use air or water transportation.

3. We have given up chromium, which is toxic to the environment and to humans. Instead, we developed a new metallic lacquer that meets strict environmental standards.

Profim Normo circularity
Profim Normo circularity

4. We use minimal quantity of foam on the seat and backrest, and there is no glue or staples in the manufacturing process. This allows us to easily separate the clean foam from the structure and return it for processing, while protecting our factory crew from exposure to chemicals.

All of these is done to maximise the reuse of already existing materials and minimise environmental impact. At the price of an average conference chair.


We designed a chair that is durable on many levels. It's a contemporary interpretation of a classic design, ensuring timeless style.
The solid metal construction guarantees stability regardless of the intensity of the usage, and the seat is wide enough to allow the chair to be used comfortably by people of different postures and heights.

"The chair’s aesthetic is rooted in the past, in the simple school chair. The innovative circular design paves the way for a more sustainable future," explains the designer.

The combination of Maja’s Ganszyniec design sensitivity with Profim's technological know-how made it possible not only to create an exceptional product, but also to set new standards for responsible production. Hence the name "Normo", stands for the new, circular norms of the Profim brand.

All these comes at the price of an average conference chair.

The New Norm.